The Leith Agency: Cinema BodiesNomination
Videos
Category
39. MISC: Ambient Media/Stunts
Agency
Client
The Scottish Government
Description
Every day in the UK, someone dies waiting for an organ transplant. Yet, we can all become potential life-savers, just by signing up to the organ donor register. But myths persist, stopping some from going ahead. As part of an awareness campaign, we wanted to create a stunt that clearly showed the physical reality: literally everybody can save a life.