The Leith Agency: Live Fast Die OldNomination
Category
CRAFT: Copywriting
Agency
Client
The Scottish Government
Description
Rebellious bikers don’t want to listen to a safety message from ‘The Man’. Road Safety Scotland had to take a different approach. We created a campaign that encouraged them to think differently – you don’t have to die young, you can have a long life of thrills if you just slow down at left hand bends.