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  • Past Awards
    • The Drum Roses Awards 2020
    • The Drum Roses Creative Awards 2019
    • Roses Creative Awards 2018
    • Roses Creative Awards 2017
    • Roses Creative Awards 2016
    • Roses Creative Awards 2015
    • Roses Creative Awards 2014
    • Roses Creative Awards 2013
    • Roses Creative Awards 2012
  • Past Awards
    • The Drum Roses Awards 2020
    • The Drum Roses Creative Awards 2019
    • Roses Creative Awards 2018
    • Roses Creative Awards 2017
    • Roses Creative Awards 2016
    • Roses Creative Awards 2015
    • Roses Creative Awards 2014
    • Roses Creative Awards 2013
    • Roses Creative Awards 2012

The Leith Agency: Live Fast Die Old
Nomination

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Images

rsc27832_motorbikes_manifesto_a4.jpg

Category

CRAFT: Copywriting

Agency

The Leith Agency

Client

The Scottish Government

Description

Rebellious bikers don’t want to listen to a safety message from ‘The Man’. Road Safety Scotland had to take a different approach. We created a campaign that encouraged them to think differently – you don’t have to die young, you can have a long life of thrills if you just slow down at left hand bends. 

Problem Solved.

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© Carnyx Group Ltd 2023 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.